CLIENT: Conor + Antonia | Vivre

PROJECT: Brand Strategy | Creative Direction | Website Design + Development | Client Experience Systems

YEAR: 2025

Vivre

Founded in Dubai by two unapologetic personalities, Vivre shapes emotionally led interiors, curated fashion, and elevated sourcing.

Every decision begins with instinct, guided by how it feels to live with, not just how it looks.

THE ASK

In a region where luxury has become visual perfection without emotional depth, Vivre wanted to build a brand that felt as good as it looked.

Most studios in their space offered refinement and efficiency — but the result was sterile, cold, and impersonal. Vivre’s founders believed that true luxury should be felt, not just admired.

Our challenge was to translate their instinct-led, emotionally intelligent philosophy into a brand system that could live across interiors, fashion, and digital — capturing presence, calm, and soul without losing precision or credibility.

THE OUTCOME

The result is a brand that feels like luxury, not one that simply looks the part without any depth.

Through strategy, tone, and design, we helped Vivre articulate a new standard for modern refinement, one that replaces sterile perfection with emotion, connection, and presence. Their new identity feels sculpted yet soulful. Every detail from type to texture reflects their belief that beauty is only complete when it’s felt. The digital experience mirrors the same philosophy: quiet, spacious, and instinctive. A space to breathe. A place to feel.

Vivre now stands apart as a brand defined not by aesthetic trends, but by emotional intelligence, reshaping what contemporary luxury means in Dubai and beyond.

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Holly Cushing, Owner of M’Bala