Ultra (Passion Project)
CLIENT: Ultra Photographer
PROJECT: Brand Identity + Website Design
YEAR: 2025
THE ASK
Ultra began as an exploration of softness, a response to the hyper-glossed, over-edited idea of beauty that dominates culture. The challenge was to create a visual identity that feels real, tactile, and human, celebrating emotion and imperfection as strength. We designed everything from the branding through to the photography exhibition, zines, website, posters and more.
THE OUTCOME
The result is a brand world that feels human, expressive, and self-assured.
Ultra invites emotion back into design — proving that vulnerability can be powerful, and softness can be strong.
The visual system flexes across digital, editorial, and event design, each touchpoint a reminder that real beauty lives in feeling, not perfection.